It was 1985, and a
Californian man named Jim Gentes with an independent mindset for the outdoors,
realised he was in the intersection of surf and mountains from which he
discovered the wonderful brand of Giro.
Giro became a manufacturer of ski and bike helmets, apparel, shoes, soft goods for
cycling, and goggles for skiing and snowboarding. Founded in Santa Cruz, but
now based in Scotts Valley, California, Giro focuses on unique technology in
their products that are not found elsewhere.
New for
the 2015-2016-winter season is MIPS technology. This technology will be found
in one particular ski helmet known as the Giro Crüe MIPS ski helmet. MIPS (Multi-Directional Impact
Protection System) is the latest improvement in the level of protection
this ski helmet will give to your child, as the goal is to further reduce
any rotational forces. The Giro Crüe MIPS ski helmet is equipped with a liner that
deforms on impact and reduces the transfer of energy to the brain.
The three components
of MIPS technology are as follows: one interior foam liner, a low friction
liner, and in-between is an elastomeric attachment. This means that in an
impact, the elastomeric system stretches to allow the interior foam liner to
rotate independently around the head. Although it only moves a few millimetres,
we believe helmets equipped with MIPS technology can reduce the amount of
rotational force that may be transferred to your brain in certain impacts. Just
so you know, all this technology is based on a whopping 19 years of research, following extensive trials.
